Radhika Apte
No. of Profile Views 47,116

Bollywood: Short films are doing well!

Radhika Apte

By HT

Mumbai, Sept. 9 -- Bollywood is experimenting with new content, and short films, starring mainstream actors seem to be the new trend.

"I want to be part of more short films, because they are tougher to make. You have to say a lot of things in a short time," says Manoj Bajpayee, who starred in a six-minute film, Jai Hind, along with Raveena Tandon, recently.

The movie was released on the Internet, and got over 1.6 lakh views. Director Sujoy Ghosh's Ahalya, a 14-minute film, starring Radhika Apte, though made in Bengali, got five lakh-plus hits. Nimrit Kaur and Divyendu Sharma's El'Ayichi also created buzz.

And it is not just seasoned artistes who have taken to short films, young actors like Ali Fazal and Tapsee Pannu have also hopped on the bandwagon. "People access short films on the Internet, and it opens up a whole new avenue in terms of reaching out to the audience. They also help us add to our portfolio of work without harming our film commitments," says Ali, who is doing a short film with film-maker Aditya Chopra's production house.

Adds Radhika, "More and more people want to see films with good content on their laptops and phones. While feature films have their own space, the digital world is growing at a rapid pace as well."

On the other hand, filmmakers say that short films are doing well because the content and cast are strong. "The only thing I did with Ahalya is that I gave it the respect of a film. I had a great cast and we put in the same effort that would go into making a movie," says Sujoy.

However, making a short film comes with its share of hurdles. "You don't have the money to publicise a short film because that goes against the grain of the thought. The content has to speak for itself," adds Sujoy.

Industry experts, too, feel that short films have a bright future, thanks to the growing reach of the Internet. "Short films will do well because people can watch it at their own convenience. It's a good option for film-makers since they can monetise a short film well," says trade analyst Omar Qureshi.