Mumbai, July 21 -- Actor Priyanka Chopra's new Rajnigandha Elaichi Silver Pearls TV commercial has been gaining popularity. Through their TV commercial's tagline "Achai ki ek Alag hi Chamak hoti hai", the brand states their belief that real goodness shines through our words and deeds.
"Actor Priyanka Chopra was chosen as the brand ambassador because she personifies global achievement and yet, at the same time, is grounded, humble and always ready to give time and effort to pursue a good cause," says Rajeev Jain, Senior General Manager (Marketing) D.S Group.
Talking about the product, Jain says, "Elaichi has made its debut in a sparkling new avatar of handpicked cardamom seeds with silver leaves and saffron.
Behind the creation of Silver Pearls, there is lot of passion for perfection. It is laden with the goodness of elaichi, and the product is seen by many as the true mark of individuals who stand out not just for their achievements but also because of their inherent goodness." "
Rajnigandha Silver Pearls has struck a chord with the consumers and is doing steadily well. The consumers are also growing steadily aware of its availability, impeccable quality and taste," he further says.