Pritam Chakraborty
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Pritam's digital debut!

Pritam Chakraborty

By HT

Mumbai, Nov. 11 -- Popular music composer Pritam is all set to make his digital debut, with #fame Websinger, which is being hailed as India's first digital show to discover the next wave of superstar singers. The year-long digital initiative will see Pritam as the chief judge and a mentor to the participants.

The show will bring together popular names from the music industry, and is part of #fame's aim to become Asia's's premier talent-led digital entertainment network in the next three years. Catering too young mobile users, #fame's network aims to straddle over 5,000 channels and 50,000 content creators across six countries.

Websinger marks Pritam's first association with a digital music initiative. The leading music composers and singer is known for chartbusters like 'Balam pichkari' (Yeh Jawaani Hai Deewani; 2013) and 'Lat lag gayi' (Race 2; 2013).

Pritam says, "I believe in the power of talent, and the reach of digital platforms. Music fans are increasingly discovering great work on digital and social media first. And there is a whole new generation of artistes who are waiting to be discovered. Websinger will be the perfect platform for them to make an impact on a global stage."

He further adds, "I came across the #fame music anthem online, thought it was really quirky and fun, and reflected the spirit of today's youth. Websinger is all about this spirit." (You can catch the #fame anthem on www.youtube.com/livfamemusic).

Saket Saurabh, CEO, #fame, says that, "#fame is already one of the country's fastest growing digital entertainment networks. Apart from Websinger, we have also announced digital properties aimed at identifying and promoting emerging talent. This includes School Of Style, India's first online hunt for top fashionistas with Karan Johar, Gang No 1, a search for top comedy collectives, and the second season of Webchef, the country's largest online hunt for amateur chefs."

Apart from these properties, #fame's network also includes digital shows and channels with emerging and celebrity talent. Popular personalities that have signed up with #fame include TV star Maria Goretti; child comic star Saloni; top model and TV host Anusha Dandekar, celebrity chef Ajay Chopra, singer Shibani Kashyap and style guru VJ Andy. It also has channels with model Milind Soman, and sports commentator Harsha Bhogle. #fame's digital video network spans several social and digital platforms including YouTube, Facebook, WeChat, Daily-Motion and others. Call for entry for Websinger shall be announced shortly. For more details, visit www.livfame.com