Mandana Karimi
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Mandana Karimi rapidly climbes the popularity charts!

Mandana Karimi

By HT

New Delhi, Jan. 14 -- Though her film is up for release, actor Mandana Karimi is still locked up inside the house of the reality show Bigg Boss.

Karimi rapidly climbed the popularity charts, owing to her inhouse tactics and international appeal. Salman Khan, the host of the show, was also accused of playing 'favourite' towards Mandana.

To cash in on all this, the makers of Kyaa Kool Hain Hum 3 released the trailer of the upcoming 'porn-com' that stars Karimi in the lead role, around the same time. Karimi is in the running to win the show which has its finale around the same time as the film's release.

The trailer of the film went viral, crossing over 20 million views across multiple sites and platforms. After the trailer, a sizzling video featuring the actor was released and that garnered 3.5 million views. And now, it has come to light that the entire sequence of events was a strategy by the makers to grab eyeballs. Producers Balaji Motion Pictures had signed up Karimi for a 'three-film deal' and timed the release of the film to coincide with her growing appeal.

Aman Gill, CEO, Balaji Motion Pictures, says, "This is the biggest and most novel launchpad for a newcomer and we couldn't have wished for it in any other way. The nation's rooting for Mandana, we couldn't be happier."