Mumbai, Oct. 28 -- Karan Johar is a man who wears many hats. The renowned filmmaker has been a judge on TV shows, and will soon be seen doing a fullfledged role in a film. Now, he is set for something new - a digital debut.
Karan is preparing to host, judge and mentor participants on a digital show titled '#fame School of Style', which claims to be India's first online hunt for top stylists. Talking about this association, Karan says, "I'm truly excited about the power of the digital world, and the new wave of promising, young talent that's coming to the fore through it. #fame School of Style is the perfect opportunity to experience this phenomenon. I firmly believe that content built using emerging talent connects strongly with young audiences, and the Internet is the ideal platform to engage with them."
Saket Saurabh, CEO, #fame, says, "The show is part of digital network #fame's strategic plan to emerge as Asia's premier talent-led digital entertainment network. Catering to the young generation through a talentfirst strategy, #fame's network aims to have over 5,000 channels, and work with 50,000 content creators across six countries over the next three years."
The network focuses on emerging and establishing talent to promote them, and build digital communities around them. Saurabh adds, "As part of its talent discovery initiatives, #fame also announced a slew of marquee digital properties aimed at identifying emerging talent in the fashion, music, comedy and food spaces. This includes 'Websinger', a platform for promising, young singing talent, 'Gang No.1', a search for top comedy collectives, and the second season of 'Webchef ', an online hunt for amateur chefs."
Apart from these impact properties, #fame has announced its upcoming digital shows and channels with emerging talent as well as celebrities. Those who have signed up with #fame include TV star Maria Goretti, child comic star Saloni, actor and fashionista Anusha Dandekar, celebrity chef Ajay Chopra, popular singer Shibani Kashyap, and style guru VJ Andy.
The channel, with fitness icon and model Milind Soman, and renowned sports commentator Harsha Bhogle are already up and running. You can catch the #fame anthem, which celebrates the power of talent and the spirit of the digital generation on youtube.com/livfamemusic. If you are a talent, register on www.livfame.com.