Hrithik Roshan
No. of Profile Views 342,195

Bollywood Celebs: Reaching for the stars!

Hrithik Roshan

By HT

New Delhi, July 26 -- Today most A-list actors earn in crores for every film. Back in the '90s, some of the same stars earned in lakhs, and Amitabh Bachchan was the only one who charged a fixed price of ' 1 crore.

Prices have sky-rocketed ever since the film business went the corporate way. Today, the big stars - Aamir Khan, Shah Rukh Khan, Salman Khan, Akshay Kumar and Hrithik Roshan - typically take home ' 30-35 crore per film as their acting fee.

MULTIPLE FACTORS

The price rise boils down to the phenomenal growth of the film industry in the past 15 years. The most expensive movie ticket back in the '90s, used to cost ' 50; now it can be over ' 500. Even the satellite market has grown. Realising that it's their star power that attracts viewers, the actors have started demanding fees that increase with every hit they deliver. Interestingly, the fees never reduce, even if the actor delivers a string of flops.

Apart from hefty film remunerations, the stars earn a chunk of their income from endorsement deals too. The latest trend is for actors to get a share in the film's profit, due to which they can end up earning up to ' 50 crore if it is a blockbuster. Top stars either ask for profit-sharing, or distribution rights of the film for a particular territory.

Aamir, Shah Rukh, Salman, Akshay and Ajay Devgn are all known to share profits these days. They take 30-40 per cent of their fee upfront, and for the balance 60-60 70 per cent, cent they ask for a share of the profits. Aamir is the only one who now takes his entire remuneration in the form of profits. its. "If the public likes the antics of a madari's monkey, they shower more ore coins at the end of the show. Similarly, if people like my films, I earn more, but if they don't, I may not even make as much as I would have, if I had charged my fixed remuneration," he says.

TURNING PRODUCERS

A bunch of leading stars, who have started their own production houses, usually insist on becoming partners in the film production, and sign up only if they are made part-owners of the negative rights of the movie. As a result, they can keep earning as and when its theatrical or satellite rights are sold, and get a share of the profits upon release too.