As school kids get ready to face the stress of exams in March, the spring month doesn’t bode too well for Bollywood.
That the cricket World Cup is likely to hog the attention of most others, doesn’t help matters either. So with only one film starring an A-lister — Anushka Sharma’s NH10 — releasing in March, it’s the small ventures that are set to grab eyeballs, and cinema screens.
Films such as Hunterrr (starring Gulshan Devaiya), Main aur Charles (starring Randeep Hooda), Dirty Politics (starring Mallika Sherawat), Ab Tak Chappan 2 (starring Nana Patekar) and Dum Laga Ke Haisha (starring Ayushmann Khurrana) are set to provide a worthy entertainment option to film-goers.
“Films with a big star cast mostly don’t release during this time, because of exams. That said, this is likely to be a very good month for small budget films. Last year, Queen, which released around the same time turned out to be a huge hit,” says Raj Kumar Mehrotra, the programming head of Delite cinemas.
Rajender Singh Jyala, vice president, programming and distribution for Inox Cinemas, too, is optimistic. “March has traditionally been a weak period for movie releases. But it’s a boon for the small banner films. This time, some interesting films are lined up, besides NH10,” he says.
“March this year offers a mix of Indian, International and Indie movies,” says Kamal Gianchandani, CEO of PVR Pictures. Experts suggest that this period is also utilised by theatre owners for a possible revamp. “This period is good for theatre business as you can get your renovation and upgradation work done and be prepared for new films that are likely to draw big crowds, coming in April,” says Akshaye Rathi, who owns 21 cinema halls in fifteen cities.