Arjun Kapoor
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Bollywood: Breaking the January jinx?

Arjun Kapoor

By HT

Mumbai, Feb. 2 -- It seems that Bollywood will take some time to break the January jinx. While the year end is supposed to be lucky for Hindi movies, film-makers often avoid releasing films in the first week of January.

However, this time, the entire month has delivered duds despite having some big ticket releases starring the likes of Akshay Kumar, Arjun Kapoor, Sonam Kapoor and Ayushmann Khurrana, among others. In fact, unlike other years, industry insiders are predicting February and March to be lean months for Bollywood as well.

Commenting on the business of the films released last month, trade expert Atul Mohan reveals, "The entire month has been very bad for the box office. There was a lot of buzz around Tevar, but it didn't do well. Same was the case with Baby; it got a lot of acclaim, but somewhere that didn't turn into footfall."

He further adds that Alone could barely manage to break even and Dolly Ki Doli was also an average scorer. "Another reason for these films not working is the premium prices that they were sold for; that really hits business," says Mohan.

January first week has been proving to be a bad time to release films since a couple of years. Last year, too, films like Mr Joe B Carvalho and Sholay 3D that released in the first week of 2014, failed to make a mark at the box office, while Dedh Ishqiya and Yaariyan that hit the marquee in the second week, did average business. However, this year, the failure streak has lasted the entire month.

Says trade expert Komal Nahta, "The January jinx only lends itself to the first week, but this time it has carried forward to the entire month. None of the films had a big opening. They failed to make a connect with the audience."

However, it doesn't end here. If industry sources are to be believed, February and March seem to be difficult months for Bollywood as well, mainly because of the upcoming ICC Cricket World Cup 2015.

"While January has witnessed films that underperformed, February seems to be just as dicey because of the cricket world cup euphoria that will grip the nation," says exhibitor Akshaye Rathi, adding, "March is the scariest month with hardly any significant releases in the pipeline, which will result in a huge drop in revenues for the industry and the exhibition sector."