Mumbai, Oct. 1 -- She's known for being a breath of fresh air on screen, and now, actor Alia Bhatt has turned fashion designer.
She has launched her collection, Alia Bhatt for Jabong, and the line will retail exclusively on Jabong. com. The apparel range, targeted at fashion conscious youngsters, is made up of an eclectic mix of casual and party wear.
From florals, denims to even leather jackets, the collection includes a footwear range too. Talking about her association, Alia says, "I've had a great time creating the fashion line. And now comes the best part, sharing the experience and the brand with my fans and everyone out there who love clothes. "
Arun Chandra Mohan, Founder and CEO, Jabong.com says, "Who better than Alia Bhatt with an ingenious sense of style to be associated with the collection. We are happy to introduce the line exclusively on Jabong, and to cater to the needs of young girls who want to make a style statement."