New Delhi, Aug. 14 -- Recently, Aditya Chopra's production house decided to postpone their Aditya Roy Kapur and Parineeti Chopra- starrer Daawat-e-Ishq by two weeks, to September 19. The news caused quite a stir, as it pushed the number of films now releasing on that date up to five. Their decision to postpone was due to "the film's promotion, which needs more time...". But this had left other producers fighting for space.
One project, titled 3AM, postponed its release date because of the over-crowded box office weekend. However, four other films - Khoobsurat, starring Sonam Kapoor; Tamanchey, starring Richa Chaddha; Balwinder Singh... Famous Ho Gaya, starring Shaan and Mika; and Roar, directed by yesteryear actor Kamal Sadanah - will still be fighting for screen space.
Trade expert Taran Adarsh thinks it's not a healthy sign. He tells us, "It's ridiculous. Forget getting business, how would you find screens and shows? Yash Raj is in a commanding position. So is Disney with Khoobsurat. I don't understand how (this could happen). It's not a festive date, nor is it a holiday or a long weekend."
Exhibitor Akshaye Rathi thinks that the films might be able to co-exist. He says, "All the films cater to different audiences, some being metro-centric whereas the others appealing to tier two plus cities."
A source believes that a couple of production houses might try to push their release date. In fact, two movies, which were supposed to release on this date earlier, have now been postponed. The films are Ekkees Toppon Ki Salaami, starring Neha Dhupia and Anupam Kher, and filmmaker Anurag Kashyap's Ugly. Both will now release on October 10. Abhinav Shukla, producer of Ekkees Toppon Ki Salaami, tells us, "The date had become quite crowded."