Business Talk With Taran Adarsh - The war within!

By Bollywood Hungama News Network

The year hasn't started on a positive note for the film industry. The tally of flops keeps piling up week after week. Now add two more films to this list - KISSE PYAAR KAROON? and SIDDHARTH - THE PRISONER.

Till a few years ago, the weakest of films would at least run for an entire one week, before getting discontinued from movie halls. But the case is different today. Films are released in the mornings and discontinued before the day comes to a close. Cancellation of shows at cineplexes has become a regular feature.

The times are tough. The industry needs cash injections [from investors to fund the projects, also from viewers to keep the show