By Taran Adarsh, Bollywood Hungama News Network
How do you analyze if a film is 'hot' or 'cold' prior to its release. Simple, if people talk about a film incessantly, if most calls and SMSes centre around the film or its protagonist, if people stare at a film's posters/hoardings outside a multiplex, samajh lo, the film has caught the attention of the aam junta.
Whether you like him or not, Himesh Reshammiya is in the hot seat. The topic of conversation veers around Himesh. It's KARZZZZ, KARZZZZ, KARZZZZ ever