Business Talk With Taran Adarsh: 'Ghajini' mania!


By Taran Adarsh, Bollywood Hungama News Network

It's unprecedented! Very few films, in my memory, have generated such enthusiasm amongst viewers as GHAJINI. In the 80s, the Amitabh Bachchan starrer COOLIE had hit headlines. Big B's accident on its sets, the subsequent hospitalisation of the superstar [the entire nation was praying for him], the unprecedented advance bookings prior to its release, the hysteria it generated in its opening week... everything was unprecedented.

Today, it's GHAJINI. Everywhere you go, every person you interact with, every newspaper you glance in the morning, every TV channel you surf, GHAJINI is in news, it's the focal point of discussion.

The paid previews on Wednesday [today evening] are packed to capacity in advance itself. Heavy ticket sales have been witnessed for the entire weekend and I expect the first weekend to close anywhere between Rs. 32 and Rs. 35 crores. The distributors [Studio 18] are also expecting the same figure, but I'd be glad if we're proved wrong and the film crosses Rs. 35 cr. nett in its opening weekend. GHAJINI should be the biggest opener of all times. It should set new records in days to come.

I give full credit to Aamir Khan and the entire marketing team of GHAJINI for the euphoria the film has generated. The strategy has worked big time and the results are for all to see. The ticket counters are co-related to how you promote and market the film prior to its release. And post release, the word of mouth plays a crucial role.

The star power of SRK came to the rescue of RAB NE BANA DI JODI and the star power of Aamir Khan, coupled with the merits of the film, should help GHAJINI attain success of epic proportions. The distributors will be laughing all the way to the bank!