Business Talk With Taran Adarsh: Dhan, dhan, more dhan!

By Taran Adarsh Bollywood Hungama News Network

DE DANA DAN has proved that the junta's verdict is final, it's the ultimate verdict.

Ponder on this. Akshay + Suniel + Paresh + director Priyadarshan. That's the ultimate combo for a laughathon. Naturally, the expectations were bound to be humungous. DE DANA DAN had to perform, especially for Akshay Kumar, whose last few films hadn't lived up to the junta janardhan's expectations.

The opening weekend has been fantastic. According to industry estimates, the film has amassed approx. Rs. 24 crores nett, which easily ranks amongst the highest this year. Monday witnessed a decline in business, especially at plexes, but it held well at single screens of most centres. Also, let's not overlook the fact that DE DANA DAN has had a really wide release. It has opened at 1,334 screens across India, which is a huge number.

A section of the industry was predicting doomsday for the film on Saturday. Then Monday. But the slanderous talk fell flat on their face as the film continued to fetch robust figures.

DE DANA DAN has a big price tag attached to it and with the domestic and international markets yielding good returns, a big chunk of the investment should be recovered. Of course, it also depends on how well it sustains in its second weekend.

A film like DE DANA DAN should also fetch handsome returns from Satellite rights [clean comedies work big time] and also Home Video, which should make it a safe investment.

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