Business Talk With Taran Adarsh

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By IndiaFM

Domestic B.O.: 'J.W.M.' strong at multiplexes

The industry is already facing the heat. Year after year, film business touches rock-bottom during the pre-Diwali weeks. The common man indulges in shopping, renovates his home and buys crackers, mithai and new clothes to welcome the festive Diwali season. Entertainment, therefore, doesn't fit into his agenda during these days.

That explains why three out of four films that opened last Friday were badly thrashed at the ticket window. Barring JAB WE MET, the business of NO SMOKING and MUMBAI SALSA was so pathetic that it must've made their investors break into a cold sweat. Let's talk business…JAB WE MET had a 60%-70% start, with the multiplexes faring well as the day progressed. The collections in North [Delhi, Punjab] were better, while the single screens were in the range of 40% [at places, lower]. The Shahid-Kareena prem kahani won the hearts of multiplex viewers mainly. The collections were fantastic on Saturday and Sunday, while Monday and Tuesday witnessed the usual drop.

As things stand today, JAB WE MET, sold to Studio 18 for a handsome price [22], should recover the investment from theatrical business [plus], Overseas [excellent in U.K., Middle East], Home Video [sold to Moser Baer for a good price] and Satellite [unsold; should fetch a fantastic price thanks to the merits of the film].