Business Talk With Taran Adarsh


By IndiaFM

Domestic B.O.: Countdown begins!

The countdown has begun! On one side is the biggest star of Hindi cinema [SRK]. On the opposite side is the biggest director of Hindi cinema [Sanjay Leela Bhansali]. The battle royale this Diwali is being keenly watched by people from within and outside the industry. Which film will steal the march and garner a big opening? The speculations have begun…

Year after year, most Diwali releases have elicited a tremendous response. Diwali is special. People are in a mood to spend, party, get entertained. The footfalls at movieplexes show a meteoric rise during this festive season. The business escalates if the films are talked-about. And it definitely can't get bigger than OM SHANTI OM and SAAWARIYA. The worldwide distributors of the two films [Eros - O.S.O., Sony - SAAWARIYA] are working at a feverish pace, marketing the products aggressively, besides getting the best deals from movieplexes. The two films are being given an extensive release across the globe. Expectedly, the first week billing will be earth shattering!

Two [or more] good films can easily co-exist during Diwali. Let's hope and pray, both O.S.O. and SAAWARIYA make the film industry richer by several crores this festive season. Let the festival of lights make the scenario brighter this November.