Bollywood: Whose audience is it anyway?

By Hindustan Times

MUMBAI, Oct. 26 -- Given the enormous number of Indians settled around the world, it's clear that Indian cinema has gone global - but only in one way, to the diaspora. Though our filmmaking techniques and storytelling are getting better, Indian cinema has still not been able to pull in global audiences.

But what's holding us back? That was the topic of discussion at an open forum at the Mumbai Film Festival on Wednesday, with four panellists - filmmakers Ashutosh Gowarikar and Zoya Akhtar, director of the film department and deputy general delegate of the Cannes Film Festival, Christian Jeune, and CEO, Reliance Entertainment, Sanjeev Lamba.

The need to be heard

What's the main thing that holds us back? The ability to appeal to audiences who come from diverse cultures. And it isn't easy to reach out to all