Bollywood Update: New releases go online!


Author: After Hours Correspondent

Vikram Bhatt's 'Fear' and Vishal Bhardwaj's 'The Blue Umbrella' to

premiere on August 10

UTV Motion Pictures has announced tie-ups with three portals that will

premiere their two forthcoming film releases online.
The Vikram Bhatt directorial 'Fear' premieres on August 10 across three

portals. The film will be released online without a theatrical release, a first

for an Indian film.

Further, Vishal Bhardwaj's 'The Blue Umbrella' also releases online on

August 10, the same day as its theatrical release in India.

This is especially targeted at audiences in markets like US, UK, South

East Asia and the Middle East. Siddharth Roy Kapur of UTV Motion

Pictures says, "Our overseas audiences have lesser access to our films as

compared to audiences in India. Using the internet as a medium of

distribution is the way to combat piracy."

Some UTV films you can see online include 'Swades', 'Rang De

Basanti', 'Taxi No 9 2 11', 'Khosla Ka Ghosla' and 'Life in a Metro'.

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