Author: After Hours Correspondent
Vikram Bhatt's 'Fear' and Vishal Bhardwaj's 'The Blue Umbrella' to
premiere on August 10
UTV Motion Pictures has announced tie-ups with three portals that will
premiere their two forthcoming film releases online.
The Vikram Bhatt directorial 'Fear' premieres on August 10 across three
portals. The film will be released online without a theatrical release, a first
for an Indian film.
Further, Vishal Bhardwaj's 'The Blue Umbrella' also releases online on
August 10, the same day as its theatrical release in India.
This is especially targeted at audiences in markets like US, UK, South
East Asia and the Middle East. Siddharth Roy Kapur of UTV Motion
Pictures says, "Our overseas audiences have lesser access to our films as
compared to audiences in India. Using the internet as a medium of
distribution is the way to combat piracy."
Some UTV films you can see online include 'Swades', 'Rang De
Basanti', 'Taxi No 9 2 11', 'Khosla Ka Ghosla' and 'Life in a Metro'.
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