By Surender Bhutani
Warsaw, Oct 2 (IANS) In order to arrest its sagging sale, well-known Polish newspaper Gazeta Wyborcza evolved a new marketing technique. It offered a Bollywood DVD film every Saturday at a concessional price to its readers. The result: sales of the paper goes up by 50,000 copies.
If one buys Gazeta Wyborcza's weekend issue and pays the quivalent of $2.50 extra, one can take home a Bollywood film with Polish subtitles.
Shah Rukh Khan is the most popular Indian star in Poland and his films such as "Kal Ho Naa Ho", "Dil Se", and "Kabhi Alvida Naa Kehna" are the most in demand.
The craze for Bollywood films and Shah Rukh Khan started with the rele