By Hindustan Times
Nothing sells like sex ... on the poster. Vikram Bhatt's upcoming film, Hate Story, shows a mystery girl sitting between a male actor's legs with a gun sticking out from her tattooed butt cleave, Sunny Leone starrer Jism 2 has a woman lying naked with all but a wet see-through sheet to cover her, and the Kyaa Super Kool Hain Hum (KSKHH) poster has male hands running all over a girl's bare back on the beach.
"All filmmakers are desperately trying to cover their costs in their first week. To cover that, they uncover women in posters," says film historian SMM Ausaja, who has written the book Bollywood In Posters. Trade expert Taran Adarsh feels, "Times have changed. Producers just have three days to lure audiences, and they are just selling a product by drawing their attention."
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