Bollywood Business Talk With Taran Adarsh: SRK comes to the rescue!

By Taran Adarsh, Bollywood Hungama News Network

First things first! After a lull, when theatre managements were forced to call off shows due to lack of audiences, it was back to good old days this weekend. RAB NE BANA DI JODI, the first of the three 'Saviours' [the other two being GHAJINI and CHANDNI CHOWK TO CHINA], has succeeded in luring audiences back to movie halls.

Another observation! SRK's star power came to the rescue of RAB NE BANA DI JODI. A majority of those who watched the film were unanimous that the script was faulty, with loopholes aplenty. But SRK swept everyone off their feet!

Now let's talk business! RAB NE BANA DI JODI has come as a respite for the strife-torn industry, especially since everyone's talking non-stop of how the global meltdown and the terrorist attacks have hit movie business hard. The Saturday and Sunday numbers of RAB NE BANA DI JODI were excellent.

All through the weekend, the industry kept comparing RAB NE BANA DI JODI with RACE, SINGH IS KINNG and GOLMAAL RETURNS, the biggest openers of 2008. It was ahead at 'x' centre, behind at 'y' centre, they said.

If you ask my opinion, RAB NE BANA DI JODI should've had the biggest start of 2008. When SRK and Aditya Chopra shake hands, you expect the ultimate -- in terms of entertainment, in terms of numbers. Surely, the Adi-SRK combo is any day bigger than the Vipul Shah-Akshay Kumar combo [SINGH IS KINNG], Abbas-Mustan-Saif team [RACE] and Rohit Shetty-Ajay Devgan jodi [GOLMAAL RETURNS]. Come to think of it, it can't get bigger than Adi-SRK.

All said and done, RAB NE BANA DI JODI should've started with a bang, should've set new records, should set new benchmarks in business, should've been a trendsetter. Is it one?

Monday onwards, the film is sustaining well in North and parts of Central India and also South. But the severe drop at several screens cannot be ignored either. The feedback is mixed, people aren't going ga-ga or into raptures over RAB NE BANA DI JODI.

For the producers, who are also its distributors, RAB NE BANA DI JODI is a profitable venture, no two opinions on that. They will make pots of money on this venture. It's one of the biggest money spinners for YRF to date. The cost of production isn't much and the only expensive factor is SRK's remuneration. The recoveries from India theatrical, Overseas, Home Video and Satellite is sure to make the Chopras grin from ear to ear.

But as a cine enthusiast, you definitely expected Adi to push the envelope, to take Hindi cinema forward. When new/debutante directors can attempt films like ROCK ON!!, A WEDNESDAY, AAMIR, JANNAT and JAANE TU... YA JAANE NA, it inspires 20 people to take the torch forward. But if someone like Adi, the front-runner, thinks out of the box [within commercial parameters], it will inspire a whole new generation. Right?

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