Bollywood Business Talk with Taran Adarsh

By Taran Adarsh, Bollywood Hungama News Network

The past few years has witnessed an upward trend in cinema occupancy. With the trend of malls-n-plexes catching up in India, film business has got a shot in the arm. Today, visiting a multiplex with your family on a weekend is more of an outing. After a hectic week, one wants to take it easy on the weekend, visit a nearby multiplex, catch a new movie and visit a trendy restaurant in the vicinity, before retiring in the night.

Generally, an individual prefers to watch movies that every member of his household can enjoy together. That explains why escapist fares like OM SHANTI OM, PARTNER and WELCOME work better in India. They don't tax your mind, act as a soothing balm on your nerves and bring a smil