Last year, when Student Of The Year (SOTY) released, it created a frenzy at the box-office and went on to become one of the highest grossers starring newcomers. This year, too, with Yeh Jawaani Hai Deewani (YJHD) becoming a blockbuster, it’s safe to say that young romantic comedies are making a comeback in a big way. Even in the list of upcoming releases in the next year, most of the films belong to the mushy genre.
“Young rom-coms are back in fashion after the phase of south-style action movies that dominated the silver screens across India over the last few years. Leading the brigade was Karan Johar's SOTY which, unlike most rom-coms in the recent past, catered to a pan-India audience and knocked up collections that were tough to imagine with rank newcomers leading the cast,” says film exhibitor and distributor Akshaye Rathi.