Trends is what Bollywood is made of. Every season, every year, every decade had its share of Trends and despite the ever green 'History Repeats Itself', bollywood seems to be an ardent and in some cases blind follower of trends.
When Sholay became a rage(just before it made into Classics), the trend of making hardcore action flicks was born. Every other flimmaker was copletely smitten by the phantom success of Sholay and wanted to encash the mania. True, they are all in there for business, but surprisingly (rather thankfully!!) the spirit of Sholay still remains unbeaten, even when someone tried to remake it.(Enough said on this...wont waste more lines!!) In late 90's too, all thanks to Govinda-David jodi no.1, we saw every other maker trying his hand in the genre, even if he/she was not aware of the technicalities of this genre or simply didn't have the flair for it. Some of these flicks starred Govinda himself in similar avtaars, but even he was not able to make wonders at box-office for such movies. At one point of time, the hit jodi of Govinda-David also suffered with the same fate, all thanks to the tried and tested formulae of comedy, by David.
As I said, History Repeat itself, is the most ignored phrase in Bollywood. We see Akshay Kumar and Priyadarshan following the same path of Govinda-David, and to some extent, their antics are now getting predictable, though still brings the house down. Time for change?? Yeah I guess thats what Akki is feeling, so he is back into his action mould, with none other than Nikhal Advani who is currently filming for Made In China. Way to go Akki...we don't see another Govinda in the making!
Trends came and went, but the industry's undying attitude gives birth to a new trend every week. Hum Aapke Hain Kaun gave birth to Family movies, Lagaan paved a way for period films, Salaam-e-ishq invented the theme of multiple stories, a genre yet to be accepted by audience (Dus Kahaaniyaan!!Wonders what will be the fate of this one!). The trend of the season seems to be entertainers versus meaningfull cinema.
Eid holidays witnessed the clash of Bhool Bhulaiya with Laaga Chunari Mein Daag and here, all thanks to outdated subject of LCMD, Bhool Bhulaiya got an edge over it and rest is the history. This week, Jab We Met had a one-on-one with No Smoking and after watching both, critics ratings and audience response, No Smoking is a complete knock-out, again all credits given to spooky cum shoody story line and equally bizzare direction. Sorry Anurag, you were splendid in Black Friday, but not this time buddy! Jab We Met is DDLJ of the year, awsome movie, astonishing performances and smashing music. Great package indeed.
Now the clock is ticking for another one-on-one between the two movies that can be easily called THE most anticipated movies of the year. OSO vs Saawariya. If the makers of both are analyzing the TREND since EID, we are sure they are, then they need to come up with strong backing of script as well as promotional strategy both, in India and Overseas. Though the polls are favoring both movies alike, we are still to see what we have in the store for us.
Because, at the end of the day, its WE, the audience that makes or breaks the trends. REST just follows :)