After having lent her name to many a leading FMCG products ranging from shampoos, bikes, perfumes etc, she will now been seen endorsing the premium luggage brand Aristocrat. Bipasha Basu will play a pivotal role in enhancing the brand's aspiration value through its forthcoming nationwide advertising campaign. Apparently, Bipasha Basu will play a key role in the brand and product communication in print and outdoor media. She will also feature in various promotions and merchandise that have been planned for it.
Talking about this development, Sudhir Jatia, MD, VIP Industries Ltd., said, "Our association with Bipasha is a perfect brand fit and we are delighted to p