By Hindustan Times
Trust filmmakers to come up with innovative ideas to promote their ventures. The makers of Kai Po Che! have decided to kickstart the promotional activity of the movie by organising a gala kite-flying event in Ahmendabad, Gujarat. Since the film is based and shot in the city too, they found it
fitting to begin the series of pre-release events from there.
Director Abhishek Kapoor will be hosting this event on the occasion of Makar Sankranti on January 14 next year. “It will be attended by the entire cast and crew of the film. Hundreds of locals will also be invited for it,” says the source.
To make the event more interesting and interactive, the makers have also decided to organise a contest for the locals. The source adds that the Rock On! (20