Aashiqui 2: Franchise couldn't knock off remake



Mumbai, May 1 -- If there were assumptions that Mukesh Bhatt's Aashiqui 2 would die unnoticed at the boxoffice due to the popular Hollywood franchise Iron Man 3, then trade analysts and exhibitors give a suprisingly different news on the business of the films.

"Both films have done very well. In fact, it was the best weekend this year so far. The net income of Aashiqui 2 was around R19 crore, and Iron Man 3, across all languages, made around R27 crore," says trade analyst Komal Natha.

Trade analyst Amod Mehra agrees,"Overall, it was a very decent weekend. Aashiqui 2 has made very good business, considering it was a non-star cast film. The thing that has worked for the film is its music. On the other hand, Iron Man 3 has done phenomenally well for an English film and has done business of R20 to R21 crore in India." Mehra, adds, "Had Iron Man 3 not released at the same time, Aashiqui 2 would have done even better."

Both films got equal space at the multiplexes. "Both got a big opening on Friday. Iron Man 3 opened with 70 to 75 per cent occupancy, whereas Aashiqui 2 got a decent opening of 45 to 48 per cent. Aashiqui 2 maintained around 50 per cent occupancy on Saturday and Sunday as well. It made pretty good business and the film's a hit," says Girish Wankhede, general manager-marketing and public relation, Cinemax India Ltd.

Exhibitor and distributor Akshaye Rathi, says, "The heart-wrenching love story of Aashiqui 2 has appealed to young couples as well as families, which helped it score fabulously over the weekend and remain rock solid throughout the week."