New Delhi, Jan 20 (IANS) Bollywood superstar Aamir Khan will now sensitise people to preserve India's rich cultural heritage and teach them to be welcoming to foreign tourists.
Khan has been appointed Brand Ambassador of the tourism ministry's Incredible India campaign.
He has shot two TV commercials as part of the ministry's Social Awareness Campaign this year. The commercials shot at Kanheri caves in Mumbai will be aired from Wednesday on TV channels followed by print advertisements in newspapers and posters.
"The Bollywood actor will sensitise people against spilling of garbage and scrawling of graffiti at tourist sites and promote amicable behaviour towards tourists," said Tourism Secretary Sujit Banerjee aft