7Seas Tech to foray into gaming retail


By Bollywood Hungama News Network

Hyderabad based game developing company, 7Seas Technologies has entered into the game retail market in India with the launch of six popular budgeted casual computer game CD packs.

The online and mobile games developer has awarded the exclusive rights to publish and distribute these game CD packs across India to a Hyderabad based company Comprint, which will take the games to leading stores by May 2, 2009.

"We are launching six casual computer game CD packs in genres including action, sports, kids, fun, puzzle and cricket in the Indian market. India is a price sensitive market and therefore we have priced these packs very competitively. This will also help thwart piracy," said L Maruti Sanker, Managing Director of 7Seas Technologies.

The CD packs, each containing 20 games, are priced at Rs99 whereas the whole set is available for Rs399. The games will be available at more than 600 large format retail stores including Landmark, Big Bazaar, Music World, Odyssey and Planet M.

Satyanarayana, General Manager, Comprint said, "Comprint is also gearing up to open its own shop-in-shops in leading retail stores such as Big Bazaar. We plan to launch nearly 30 shop-in-shops exclusively for retailing game CDs and DVDs under our brand 'GameX' during this calendar year," he said.

"Our main objective is to attract game enthusiasts who want to play such games on their normal household PCs in the offline mode. These games will suit well for those in rural and semi-urban areas which don't have proper internet facilities," Sanker added.