100 CR? Not a big deal!

By Hindustan Times

NEW DELHI, Oct. 2 -- It's a crore fest in Bollywood these days. Two Salman Khan starrers Ready and Bodyguard, raked R120 crore and R140 crore respectively, and Ajay Devgn led Singham bagged over R100 crore.

Trade gurus are now predicting that Shah Rukh Khan-starrers RA.One and Don 2: The Chase Continues, and Imtiaz Ali's Rockstar will also soon join the 100-crore club. "It is for the first time that three movies have earned R100 crore plus in the same year, and there are at least three more movies which are likely to do similar business in the coming months. RA.One and Don 2 will definitely reach the R150crore mark within 10 days of their release, and Rockstar is going to cross R100 crore," says trade analyst Joginder Tuteja.

"RA.One also has a chance of crossing R200 crore, the same goes for Don 2 because of the franchise factor. Both the movies also have two weeks for themselves with no competition," he adds. Trade analyst Amod Mehra agrees, "They'll both cross a crore. There is a lot of buzz around these movies." SRK, who has invested close to R150 crore in RA.One, tells us the film is "beyond numbers". "It is heartening to see that there has been business like this," he says.

Rockstar director Imtiaz Ali is humbled with the expectations. "I am very happy that the film is being thought of as such a potential hit," he says. Anees Bazmee, who directed Ready, says, "This is boom time for the film industry. And a new beginning for Bollywood."

Other filmmakers agree that the industry is going through a good time, and things only look better ahead. "It's wonderful from the industry's perspective, and it shows that there is good potential in the movies and they can, in succession, cross that mark. Rockstar is being touted as a big prospective hit and looks like even RA.One and Don 2 could cross the mark. There are great expectations from these movies," says Atul Agnihotri, producer of Bodyguard. Adds trade guru Taran Adarsh, "This is indeed a landmark year for the Hindi film industry and the business is only going to zoom up."

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